Welcome to “How to Write a Short Course – The Easy Way”!
This Short Course is designed to guide you step-by-step through the process of creating an engaging, effective, and purposeful short course.
Whether you’re a seasoned educator, a subject matter expert, or simply passionate about sharing knowledge, this course will equip you with the essential tools to turn your ideas into a structured, impactful learning experience.
Why an Introductory Course for Short Courses?
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In today’s fast-paced world, learners value concise, focused, and actionable education. Short courses offer a unique way to deliver valuable knowledge quickly and effectively. With shorter content, you can reach more learners, retain their attention, and create learning experiences that leave a lasting impression—all while delivering results that fit into busy schedules.
There are many benefits for professionals on delivering short courses.
These include:
– Generating passive income from your knowledge
– Sharing your valuable knowledge and experience with a larger audience
– Helping amateurs and newer workers gain knowledge and experience
– Presenting your content in an efficient and effective way
– Establishing your authority and credibility in the field
– Creating greater freedom and autonomy in what, how, and when you deliver your content
and many more reasons …
The main reason I see is that
– Personal brands are the future of education. That’s why it’s time to get your name online and out there.
Who This Course is For? Experts, Academics and Professionals
We are really targeting professionals, experts, and technicians, like PhDs, experienced consultants and professionals. Based on our experience, this is an audience that has the experience and knowledge already. Now it’s time to help them get online and reach an audience.
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If you are a professional and have been considering creating a short course but aren’t sure where to start, this course will take you from concept to completion with practical steps and insights at every stage.
What are the 5 Key Questions This Short Course Covers?
The goal for this course is to take you through 6 key questions.
The first is “Why?” This is the starting point of any short course, it is the why of what you are doing. Your purpose, Your goal. Your ambition.
The second question is “Who?” Yes, who are you going to teach. You may have a great understanding of your audience, or you may think you do.
The third question is “Where”? Before you rush to put your courses online, it is important to know the options you have. You can actually sell your courses on a range of different places online, and in various formats. We’ll walk through various options and consider which platforms might best suit you.
The fourth question is “What?” What are you going to teach your students. No, this is not a trick question. You can’t teach them everything you know. You may need to have several courses. You’ll will need to make decisions on the size, scale, depth and breadth of your course.
The fifth question is “How”? How are you going to put all the content together, structure it in a way that it is suited to students, and that helps your learners grow, improve, and transform their lives.
The final question is “When?” When are you going to start offering your course online. There are two parts to this. The first is, “when” do you know when the course is ready to go, and you are ready to teach? The second is “when” you want to launch the course, and how much time do you have to do it?
So let’s summarise the above.
By the end of the course, you are going to:
- Understand why you making this effort to put short courses online
- Who you really want to be your learners/audience
- Where you are going to put your course
- What exactly you are going to teach students to get maximum impact
- When you know you’re done AND when you are ready to sell 🙂
If you like visuals, here’s the big picture of what we’re covering:
How This Course is Structured
As noted already, we couldn’t and didn’t want to cover everything under the sun.
This short course is really an introductory course. A general course. A ‘get you started’ course.
We’ve divided the course into 7 modules, each focusing on a critical phase of the course creation process. Each module contains 3 focused lessons, so you can work through the material at your own pace and easily apply each step as you progress.
By following this structured approach, you’ll build confidence and skills in course design that will set you up for success in creating high-quality, impactful short courses.
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7 Modules This short course focuses on helping you get started and get online.
Let’s Get Started!
We’re excited to help you bring your course vision to life. As you go through each module, remember that each step builds on the previous one, so take your time, practice, and don’t hesitate to revisit concepts as needed. By the end, you’ll have a fully developed short course ready to share with the world.
Let’s start transforming your ideas into a powerful learning experience.
Curriculum
- 7 Sections
- 42 Lessons
- 10 Weeks
- Module 1 So, You Want to Sell Online Courses?7
- 1.11.1. Introduction – So, You Want to Sell Online Courses?
- 1.21.2 Lesson 1 – The Industry: Understanding the Online Course Industry
- 1.31.3 Lesson 2 – Benefits of Selling Online: Reasons Now is a Great Time
- 1.41.4 Lesson 3 – Key Features of Online Courses: Structure, Formats, Designs and Activities
- 1.51.5 Activities – So, You Want to Sell Online Courses?
- 1.61.6 Quiz – So, You Want to Sell Online Courses?10 Minutes5 Questions
- 1.71.7 Summary – So, You Want to Sell Online Courses?
- Module 2 How to Get Started?7
- 2.12.1 Introduction – How to Get Started?
- 2.22.2 Lesson 1 – Course Description: Describe Your Course in a Paragraph
- 2.32.3 Lesson 2 – Learning Objectives: Write Down What You Want Learners to Learn
- 2.42.4 Lesson 3 – Modules and Lessons: Structuring Content in Modules and Lessons
- 2.52.5 Exercises – How to Get Started?
- 2.62.6 Quiz – How to Get Started?10 Minutes5 Questions
- 2.72.7 Summary – How to Get Started?
- Module 3 The Easy Way to Write Successful Online Courses7
- 3.13.1 Introduction – The Easy Way to Write Successful Online Courses
- 3.23.2 Lesson 1 – Writing Your Own Course: Putting in the Time
- 3.33.3 Lesson 2 – Hiring a Team: Recruiting and Management a Team
- 3.43.4 Lesson 3 – Using Artificial Intelligence: Chat GPT and LLMs
- 3.53.5 Exercises – The Easy Way to Write Successful Online Courses
- 3.63.6 Quiz – The Easy Way to Write Successful Online Courses10 Minutes5 Questions
- 3.73.7 Summary – The Easy Way to Write Successful Online Courses
- Module 4 How To Create Engaging 'Learning Experiences'7
- 4.14.1 Introduction – How To Create Engaging ‘Learning Experiences’
- 4.24.2 Lesson 1 – Building Relationships: Use Stories to Create Engagement
- 4.34.3 Lesson 2 – Building Communities: Build Communities and Groups
- 4.44.4 Lesson 3 – Building Reputation: Live Sessions, Emails, Phone Calls
- 4.54.5 Exercises – How To Create Engaging ‘Learning Experiences’
- 4.64.6 Quiz – How To Create Engaging ‘Learning Experiences’10 Minutes5 Questions
- 4.74.7 Summary – How To Create Engaging ‘Learning Experiences’
- Module 5 How to Help Your Learners Succeed Online7
- 5.15.1 Introduction – How to Help Your Learners Succeed Online
- 5.25.2 Lesson 1 – Your Learners’ Success: Why are they here? Transformation
- 5.35.3 Lesson 2 – Your Learners’ Needs: What do they actually want?
- 5.45.4 Lesson 3 – Your Learners’ Development: Feedback and Providing Constructive Feedback
- 5.55.5 Exercises – How to Help Your Learners Succeed Online
- 5.65.6 Quiz – How to Help Your Learners Succeed Online10 Minutes5 Questions
- 5.75.7 Summary – How to Help Your Learners Succeed Online
- Module 6 Now, Time To Let Go, and Get it Online7
- 6.16.1 Introduction – Now, Time To Let Go, and Get it Online
- 6.26.2 Lesson 1 – The First Step: Pre-Launch
- 6.36.3 Lesson 2 – The Second Step: Webinars, Emails and Social Media
- 6.46.4 Lesson 3 – The Third Step: Launch
- 6.56.5 Exercises – Now, Time To Let Go, and Get it Online
- 6.66.6 Quiz – Now, Time To Let Go, and Get it Online10 Minutes5 Questions
- 6.76.7 Summary – Now, Time To Let Go, and Get it Online
- Module 7 You're Never Really Done: Improving Your Course7
- 7.17.1 Introduction –You’re Never Really Done: Improving Your Course
- 7.27.2 Lesson 1 – Self-Paced Courses: Creating Better User Experience
- 7.37.3 Lesson 2 – Live Courses: Developing Your Teaching Skills
- 7.47.4 Lesson 3 – Video-Based Courses: Re-investing in Quality and Production
- 7.57.5 Exercises – You’re Never Really Done: Improving Your Course
- 7.67.6 Quiz – You’re Never Really Done: Improving Your Course10 Minutes5 Questions
- 7.77.7 Summary – You’re Never Really Done: Improving Your Course