Welcome to “How to Market and Sell Your Short Course”!

Creating a great course is just the first step. In today’s crowded online education market, effective marketing is essential to stand out, reach the right audience, and drive enrollments. This course will show you how to share your course in a way that attracts interested learners and builds a loyal community around your expertise.

There are many benefits for professionals on delivering short courses.

These include:

• Sharing Your Knowledge More Effectively With Learners
• Creating a Better Learning Experience
• Incorporating Effective Practices into Your Online Learning
• Become Aware of Software and Programs to Help You Teach Better
• Establishing your Authority
• Up skill Your Team and Be More Competitive Online

and many more reasons …

The main reason I see is that

– Online Teaching is the greatest education trend in the last century.  That’s why you need to be online.

Who This Course is For? Experts, Academics and Professionals

We are really targeting professionals, experts, and technicians, like PhDs, experienced consultants and professionals. Based on our experience, this is an audience that has the experience and knowledge already. Now it’s time to help them get online and reach an audience.

Academics and lecturers transitioning to or interested in online teaching.
	Entrepreneurs who want to market and sell their courses online.
Coaches and Consultants who want to attract more clients and generate revenue.
	Subject Matter Experts looking to share their knowledge through online courses.

If you’re ready to teach online but aren’t sure how to adapt your style, design interactive content, or use the technology effectively, this course will provide you with clear, practical strategies at every step.

What are the 5 Key Questions This Short Course Covers?

The goal for this course is to take you through 5 key questions.

Why?     The first is “Why?”  Yes, why are you marketing and selling your course. To make money, right? Is this the only reason? Hopefully not. The more you can articulate not only why you are marketing and selling, but also what exactly marketing and sales is, you’ll have the foundation to grow. You also need to think about who you want to serve and why. This is fundamental

Who?      The second question is “Who?” Who are you marketing to? Where are they located? What are their backgrounds? How can you find them online? Let’s go through the ‘who’ and get a game plan going for capturing leads.

Where?      The third question is “Where”?  You have key sub-questions about ‘where’. Firstly, where exactly are you going to find your audience? Secondly, where are you going to market? Thirdly, where are you going to focus most of your efforts?

What?       The fourth question is “What?” What is marketing and sales? You would have a good sense of this in the “why”, but what are the key activities you need to do? What are the models, techniques and strategies?

How?       The fifth question is “How?”  How will we measure results? How to set up a marketing and sales system that gets predictable results? How much money do you need to spend on marketing and sales? How do you get help or a team to help build your marketing and sales?

When?      The final question is “When?” When are you going to start selling and marketing? When and how frequently to market? and When to identify gaps or challenges in your marketing and sales strategy?

So let’s summarise the above.

By the end of the course, you are going to:

• Know Your Why for Marketing and Sales
• Identify Who You are Marketing and Selling to
• Where to find your Audience and Learners
• How to Use Consistent Activities to Build a Pipeline of Sales and Get Predictable Results
• How to Develop a Plan to Start Selling and Marketing

If you like visuals, here’s the big picture of what we’re covering:

How This Course is Structured

The course is organized into a series of modules, each focused on a specific aspect of marketing and selling a short course. Each module contains targeted lessons with actionable strategies, so you can apply what you learn immediately and see results.

So Where to Start? Click Next to Find Out … 

Here’s where our journey begins.

In the next lessons, we will provide practical steps, tools, and techniques that will make marketing feel manageable and even enjoyable. By the end of this course, you’ll have a solid marketing plan in place to confidently promote and sell your short course.

Let’s dive in and start attracting your ideal learners!