Welcome to “How to Set Up an Online Institute – The Easy Way”

If you’ve been considering setting up an online academy but feel unsure where to begin, this course will take you from idea to launch with clear, actionable steps and insights.

In a world where online education continues to grow, creating an online academy allows you to expand your reach, increase access to education, and provide flexible, personalized learning experiences. Online academies empower learners to pursue skills and knowledge at their own pace, transforming education beyond the classroom and traditional boundaries.

We strongly support individuals with the COURAGE and DRIVE to start their own online institute or academy. Our goal is to walk you through a step-by-step process from absolutely no knowledge to proud owner of an online business institute or academies.

What are the benefits of starting your own online Institute or Academy?

• Take Control and Ownership of Your Intellectual Property
• Sharing Your Knowledge More Effectively With Learners
• Generating a new source of Revenue
• Life the 4-hour Work Week, living wherever you want
• Gain confidence in setting up and running your own online institute
• Establishing your Authority
• Up skill Your Team and Be More Competitive Online

and many more reasons …

The main reason I see is that

• Owning and running your OWN online Institute puts you in direct control of your results

Who This Course is For? Experts, Academics and Professionals

We are really targeting professionals, experts, and technicians, like PhDs, experienced consultants and professionals. Based on our experience, this is an audience that has the experience and knowledge already. Now it’s time to help them get online and reach an audience.

Academics and lecturers transitioning to or interested in online teaching.
	Entrepreneurs who want to market and sell their courses online.
Coaches and Consultants who want to attract more clients and generate revenue.
	Subject Matter Experts looking to share their knowledge through online courses.

If you’re ready to teach online but aren’t sure how to adapt your style, design interactive content, or use the technology effectively, this course will provide you with clear, practical strategies at every step.

What are the 5W Questions This Short Course Covers?

The goal for this course is to take you through 5 key questions. Before we look at the five W questions, let’s examine ‘Why?’

Why?     The first is “Why?”  Yes. Why do you want to set up your own online institute? It’s not absolutely necessary to have an answer, but it sure helps. You may not know exactly why until many years after your first learners. Sometimes the exact reason is not clear. Nevertheless, taking a broad view of some of the reasons you have got you going may very well carry you through the hard times. Clarity around your reasons may also create more economy and efficiency around getting started. Your reasons may also give you feedback about how realistic your plans are or not. The course is not called ‘Making a million in 7 days’ (though that’s possible with online courses). It is far more realistic that your own online school provides a steady stream of income that compounds over time (pretty much like every other investment in the world).

So, once we cover off on the ‘Why’? We will then delve into the 5Ws:

Who?      The second question is “Who?” Who are you planning to have as learners? Is there an existing group you serve ‘in real life’ that may gain by accessing online courses? Do you just have a faint idea who might be interested? Are you hoping to snowball the Institute with ‘friends and family’? Or have you drilled down to a specific, identifiable group like ‘non profit organisations that need design skills’ or ‘technical engineers that technical report writing training?’ Let’s explore and answer this in this course.

Where?      The third question is “Where”?  Where are you going to set up your online institute? Is it going to be on your own website?

What?       The fourth question is “What?” What is marketing and sales? You would have a good sense of this in the “why”, but what are the key activities you need to do? What are the models, techniques and strategies?

How?       The fifth question is “How?”  How will we measure results? How to set up a marketing and sales system that gets predictable results? How much money do you need to spend on marketing and sales? How do you get help or a team to help build your marketing and sales?

When?      The final question is “When?” When are you going to start selling and marketing? When and how frequently to market? and When to identify gaps or challenges in your marketing and sales strategy?

So let’s summarise the above.

By the end of the course, you are going to:

• Know Your Why for Marketing and Sales
• Identify Who You are Marketing and Selling to
• Where to find your Audience and Learners
• How to Use Consistent Activities to Build a Pipeline of Sales and Get Predictable Results
• How to Develop a Plan to Start Selling and Marketing

If you like visuals, here’s the big picture of what we’re covering:

How This Course is Structured

This course is organized into a series of modules, each focusing on a key component of setting up an online academy. Each module contains focused lessons that build on each other, allowing you to apply what you learn immediately and work toward building your academy step by step.

So Where to Start? Click Next to Find Out … 

We’re excited to help you turn your vision into a reality. Each module in this course is designed to provide practical guidance and resources to support you at every stage. By the end of this journey, you’ll have a fully developed online academy that reflects your educational values, reaches your ideal learners, and is built to succeed.

Let’s dive in and start creating your online academy today!